I’ve left a dreaded corporate job to dedicate the hours to the benign, to all things kind and gentle.
The word creative is all too often used in my day to day and within my profession. Yet, I don’t believe I’ve ever thought of it or sought to be it.
In truth, from a directorial standpoint, I’ve always sought to explore things that are for lack of better words, delicate and gentle in its nature. Often with a project, be it a large scale commercial, medium scale lifestyle advert, short film, music video, or personal wedding project, at its core there’s an effort to hold the audience in a gentle and more fragile place. If I can forgo the sensational, appeal to a sense of kindness, then the beautiful photography and cinematography can translate into something more fluid.
This more than anything is what occupies me.