The Client

UWCC – United Way Centraide Canada

211 connects Canadians to programs and services in their community 24 hours a day in over 150 languages. It aims to help connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Although, many Canadians are currently taking advantage of this service, it is still widely unknown. With this campaign, there is an opportunity to raise public awareness for this service to across Canada. 

The Request

To produce a series of video ads designed to raise public awareness of the 211 service. The goals are for the campaign to be memorable and conveys the breadth of 211’s services. Videos are to be produced in both official languages with potential to include more. The final advertisements be formatted for broadcast, pre-roll, and social media.

Project Scope – 2 ad units in two languages (English and French)
Pre-Production and Production Services – Concept development, scripting, storyboarding, live-action production
Format – Live-action


Production Company – Cloud in the Sky Studios
Director – Brittany Delgaty
Director of Photography & Editor- Dom Llanos
Producers – Joseph Truong & Julien Cheron
Gaffer – Shekhar Bharti
Grip – Ryan Myles
Hair & Makeup – Meredith Lyman
Actors  (Ad Units) – Robert Parson, Irben Licarte, Brendan Butt, Sandra Wilson, Miali Buscemi, Duncan M., Puja Uppal, Rodrigues Williams, Brandyn Martineau, Meyha Deanne Oake, Benedicte Belizaire

BTS – Jen Bernard