The Client

CFS – Canadian Federation of Students

The Canadian Federation of Students, CFS-FCEE, advocates on behalf of post-secondary students across the nation for various issues.

The Request

Understanding their core messaging, audience and goals, we narrowed on three main issues to highlight and create 3x 30 second campaign videos:
Student debt, rising cost of living & tuition, and underfunding & privatization. Working closely with the CFS team to develop concepts and scripts, our goal was to keep the tone light with subtle humour and satire as the approach.

Project Scope – 3 ad units
Pre-Production and Production Services – Concept development, scripting, storyboarding, live-action production
Format – Live-action


Production Company – Cloud in the Sky Studios
Director – Brittany Delgaty
Director of Photography & Editor – Dom Llanos
Production Manager – Julien Cheron
Audio – Stephen Lorne
Gaffer – Roland Marckwort
Grip – Fabian Grimes
AC – Kevin Nault
Set Design – Zara
Hair & Makeup – Meredith Lyman
Sound Designer and Music – Hayden McGowan
BTS – Jen Bernard