Almonte & Basketball

NBA and Bell Canada partnered with CSS to produce a video honouring basketball’s 125th anniversary. This video told the story of basketball’s impact on Almonte, the birthplace of basketball. Audiences learn about Almonte’s rallying effort to transform an aging basketball court into a welcoming place of inclusion and diversity; a place where basketball unites people of all ages and diverse backgrounds. This community project was inspired by Sarah, a young woman with a disability and an immense zest for life.

Almonte and Basketball aired nationally on various mediums. It garnered over 647,000 views and 2367 shares on Facebook in less than 3 days. The video was also featured on the The Sports Network’s (TSN) website, and played at Toronto’s Air Canada Centre during an NBA All Star Game.