1. # TRENDING
Ever see an influx of content all based on the same topic? Google detects what people search so creating videos associated with that topic (keywords & hashtags) improves your search ranking.
2. KEYWORDS ARE KEY
Video titles matter. Pick keywords that rank well on Google. Use tools like Ahrefs and KeywordTool.io to find keywords. Just make sure you understand the searcher intent behind the keywords because it can affect your ranking potential.
Video transcripts serve as indexable text which helps you rank in search results. It allows search engines like Google to crawl your video content and index the subject matter.
Tip: Tweak your transcripts to create new blog posts. Double the impact!
What’s your goal? Will your video inspire, educate and/or entertain? Create content that supports your goal and audience in each stage of their journey. For example, are they in the learning stage or are they ready to buy? Think explainer videos and video testimonials.
5. WHAT FOR WHO
It’s easy to create content for the sake of doing so. But if you want ROI on your videos, know who your target audience is and what they’re interested in. Provide value.
6. QUALITY > QUANTITY
Having lots of videos is great for SEO, but there’s something to be said for quality content too. When you evoke emotion, viewers are more likely to share your video, which helps your SEO. Think quality over quantity.
Create content consistently! This will increase engagement and improve your SEO.