BlackBerry

Description

THE CHALLENGE

Help BlackBerry share their vision, products, and platform for the future of automotive.

THE OUTCOME

A series of videos spanning from instrument clusters, an autonomous vehicle innovation centre, to CES intro demonstrations.


The challenge of how we will navigate the roads of the future in an innovative, safe, and secure way, is at the forefront for the Waterloo, ON based company.

BlackBerry has been a trusted partner for delivering mission-critical embedded systems across four decades. From nuclear power plants, surgical robots and class III certified life-critical medical devices, and now to autonomous and connected vehicles.

The electronic architecture of the vehicle is evolving from being hardware-driven to software-defined. Every day, the automotive industry is expanding across the boundaries of technology to become increasingly more complex. Car manufacturers are becoming aware of the need for a secure software platform in order to keep their customers safe.

Today, BlackBerry’s embedded software solutions for powering the autonomous vehicle of the future can be found in more than 40 different automakers, including Audi, BMW, Jaguar Land Rover, Mercedes-Benz, Honda, Ford, and Volkswagen. BlackBerry is also partnered with 8 out of the 8 top Tier 1s, and industry leading silicon manufacturers, like Intel, Qualcomm, Nvidia, and Renesas to deliver ECUs to the automakers.

For the past few years, BlackBerry’s software solutions have included specific applications such as OTA updates, Secure Manufacturing, Gateways, to Instrument Clusters, Infotainment, and Digital Cockpits.

BlackBerry has partnered with Cloud in the Sky Studios to help share their vision for a safe and secure future and explore these and many more parts of the autonomous software platform visually.

From the launch of the Autonomous Vehicle Innovation Centre, Digital Instrument Clusters, to flagship CES videos, BlackBerry’s autonomous vehicle journey has continued.

Cloud in the Sky Studios developed a unique identity for the autonomous story to be told using a mixture of live action, 2D, and 3D assets. Live action interviews or voice overs were used as a basis to tell the story while overlaying custom 2D and 3D animations from the internal animation team. Illustrating the sentiment that BlackBerry was behind the software portion of the car was not easy. The team was faced with a challenge of how to elegantly illustrate the software innovation. One method to show this was to bring a few cars already equipped with BlackBerry’s platform into a 3D space to then have total control and freedom on how to film. It was then possible to overlay a ‘mesh’ of code onto the car. The team extended the animation to encompass a full city and, even an earth view, to present the extended network of autonomous vehicles BlackBerry has been working on.

Bridging the gap between a virtual space and live action was also important. For some live action scenes with real world operational autonomous vehicles it was crucial to overlay both 2D and 3D animations. By doing so it visually illustrated how the BlackBerry platform was working in real-time.

BlackBerry today continues to grow its lead in the industry and sets its sights on even more new and innovative ways to autonomize the car to keep you and me, safe.

Services

Pre-Production
  • story consultation
  • creative brief
  • planning
Production
  • filming
  • 3D design, rendering, animation
Post-Production
  • editing
  • compositing
  • music score
  • sound FX
  • colour grading
  • licensing