Around the world, marketers have been rallying and adapting to our collective challenge. Right now, all eyes are online, and video communication is crucial to staying engaged with customers and even motivating employees. We would like to share 3 key…
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1. # TRENDING Ever see an influx of content all based on the same topic? Google detects what people search so creating videos associated with that topic (keywords & hashtags) improves your search ranking.2. KEYWORDS ARE KEY Video titles matter.…
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If video is about storytelling then how do colour and music affect a story? How do they affect the way we think and feel? Using the same footage, watch how we created two drastically different moods by changing the colour…
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Our answer was no..... Recently, we’ve received emails from companies looking to free up our time. Time, that according to them, is not well spent, and said activity should be outsourced to them for completion. In other words, there is…
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The URSA Mini 4.6K (EF) is a deeply engaging camera. It sits on the shoulders of its many past iterations: the Cinema Camera, Pocket Camera, Cinema Camera 4K, and its older sibling — what I like to call — the URSA Major. But where…
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Foreword For me, shooting has always come with a sense of place and motion. It was always while in motion, on a visit to a new city, while traversing difficult terrains, or roaming an unfamiliar road that inspired me to…
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In November 2015, Canadians learned the government would be resettling 25,000 Syrian refugees to Canada in a span of months. It seemed like a daunting task, impossible to some, but thousands of Canadians poured their hearts into accomplishing this goal…
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Premiere Pro Tips Whether you’re editing an interview or the next Oscar worthy motion picture, when you’re dealing with an editing process, there needs to be a proper and efficient way to go from step A to Z. This process,…
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“The means of expression can become so exquisitus that you wind up expressing nothing.” Dai Vernon quoting Da Vinci. What does film have in common with magic? It can be easy to lose ourselves in acquiring the newest shiny piece of gear…
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When a gesture of encouragement is made, be it from person to person or a large multinational corporation to a small community, the effects are often similar and positive. In 2015, the NBA in collaboration with VIBE Arts, a Toronto based…
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We are proud of Almonte. When we received the call from the NBA to discover and produce this little video, we had no idea that we'd be working with one of the most endearing communities in Canada. It is hard to…
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It was about 5 years ago that I stepped into the mega B&H store in New York City. My mission: to purchase the almighty GlideCam HD-4000 and its accompanying bells and whistles. I thought to myself: “This was it!” I’d…
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When I joined Cloud in the Sky Studios last year, it was an exciting yet intimidating experience. It still is at times. I was stepping into a world I knew nothing about yet fascinated by its technical and artistic beauty.…
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A few months ago I was watching a movie at home. And I like watching movies at home, not just because of the quick and easy access to food. It has this allure of being in a place where your…
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There, again I sat thinking about all the things, reasons, lives and histories of this city, of Budapest. On that thin, wobbling coffee table, my camera and a little book by Ishiguro. In that moment and to myself, I was…
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It doesn't feel that long ago that RED released their ONE camera, a camera that would change the landscape out in Hollywood, no less the filmmaking world. In 2006 when the ONE was announced at NAB, there were numerous cameras…
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I must emphasize that Joseph Truong really excels at crafting stories with exotic locations while filmmaking, and when he had asked me about coming on board for an adventure that would span from the plains of Africa to France’s Côte-d’Azur,…
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